Florence, Italy

The Uffizi Gallery's paintings spill onto Florence's streets where Brunelleschi's dome rises above terracotta rooftops, and bistecca fiorentina sizzles in trattorias along the Arno.

Browse 261+ exclusive discount offers and hidden perks in Florence, Italy — save up to 60% with the free digital Tourist Card at local tours, restaurants, hotels, transport and shops.

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228partners
261exclusive offers
61VIP privileges

Curated for Tourist members

Things to Do· 238 offers

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Free

Free Tour Mysteries & Legends

Tour-Tale

Tired of the usual history? Discover the hidden Florence: a macabre world of ghosts, crimes, and legends. Join our Night Mysteries Free Tour and unveil the darkest secrets of the city. Not for the faint of heart! Get ready for a chilling night you won't find in any guidebook.

Free

Free Tour Mysteries and Legends

Tour-Tale

Tired of the same old story? Discover hidden Florence with ghosts, crimes and macabre legends. Join our Nighttime Free Tour to uncover the city's darkest secrets. Only for brave souls - get ready for an eerie night you won’t find in your guidebooks.

Free

Free guided tour of Florence

Tour-Tale

Discover Florence through the eyes of our passionate storytelling guides. Book your free tour voted "Best Experience In The World" by TripAdvisor. Step back in time with tales and become a key player in this real life adventure where YOU are the star!

Free

Free Tour Essential Florence

Tour-Tale

Join the Free Tour voted “Best Experience in the World” by TripAdvisor. Travel into the past with us and become the main character of your own tale!

-99%

Free Tour Essential Florence

Tour-Tale

Join the Free Tour voted “Best Experience in the World” by TripAdvisor. Travel into the past with us and become the main character of your own tale!

Transport & Mobility· 55 offers

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-20%
Plus

Exclusive Premium Tuscany Journey

THE TUSCAN SHOW

Book our **San Gimignano Experience**: a small-group tour (max 8 guests) with free pickup from Florence, travel by comfortable van, explore the medieval town of San Gimignano, enjoy a pecorino cheese masterclass, and finish with a wine tasting in the Chianti area

-20%
Plus

Exclusive 20% Off All Rome Tours (PLUS Members Only)

Trip in Art SRLS

Enjoy an exclusive 20% discount on all Trip in Art small-group tours in Rome, reserved only for Tourist PLUS members. Discover the Colosseum, Vatican Museums, Roman Forum, and the city’s hidden gems with our licensed professional guides. Every experience is crafted to be informative, immersive, and stress-free, with a maximum of 18 guests per group to ensure premium quality. The PLUS discount applies to all new bookings made on our website using the dedicated promo code. Not valid for private tours, external ticket services, or add-ons.

-15%

Unforgettable 1.5-Hour Private Vespa Sidecar Tour of Florence

Vespa Sidecar Florence

Your professional English driver will meet you at your hotel (within Florence) and take you on a beautiful panoramic drive. Leaving the hustle and bustle of the historic center behind, he will take you to some of the best panoramic spots in Florence such as Piazzale Michelangelo, the San Miniato church or Fiesole. A perfect opportunity for the perfect holiday picture! After the photo stops your driver will take you back to your hotel or another requested drop off point. Do not forget that this is a private tour customised to your needs! What is included: - Private transport - 2 passengers per sidecar, one passenger in the sidecar and 1 passenger… -Professional English, Spanish and Italian speaking driver. - Homologated helmet with sterilised head coverings. - Full insurance coverage for all passengers. - Pick up from your accommodation within Florence. What is not included: - Food and drink. - Tips.

-20%
Plus

Exclusive Premium Indulgence

Rocca D'Italia

Premium subscribers save 20% on bespoke itineraries, ensuring an unparalleled luxury Italian journey with VIP treatment.

-20%
Plus

Exclusive Premium Tuscany Experience

Florence driver

Premium subscribers save 20% on exclusive private tours and transfers from Florence to explore Tuscany, Emilia, and Liguria in style.

Food & Drink· 37 offers

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-20%
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Exclusive Premium Escape

VILLA GAUDIA

Premium subscribers receive a 20% discount on luxurious villas equipped with private swimming pools and ensuite bedrooms – indulge in complementary full breakfast daily along with convenient room service.

-20%
Plus

Exclusive Taste of Italy for Premium Subscribers

Minerva

As a Premium subscriber, enjoy an exclusive 20% discount on your dining experience at Minerva. Enjoy the finest Italian cuisine and save money too!

-20%
Plus

Exclusive Premium Dining Experience

Osteria del Tegolaio

Premium members save 20% on all menu items. Savor the best of Tuscany!

-20%
Plus

Exclusive 20% Off Indian Dinner

AVTAR RISTORANTE INDIANO

Premium subscribers enjoy 20% off an authentic Indian dinner. Relish the rich flavors at an exclusive rate!

-20%
Plus

Exclusive Premium Indulgence

Rocca D'Italia

Premium subscribers save 20% on bespoke itineraries, ensuring an unparalleled luxury Italian journey with VIP treatment.

Places to stay· 25 offers

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-20%
Plus

Exclusive 20% Off - Premium Subscribers

Villa Bobolino

Unlock 20% savings on a luxurious stay at Villa Bobolino. Premium subscribers enjoy exclusive access to our serene garden and private pool near Florence.

-20%
Plus

Exclusive Premium Escape

VILLA GAUDIA

Premium subscribers receive a 20% discount on luxurious villas equipped with private swimming pools and ensuite bedrooms – indulge in complementary full breakfast daily along with convenient room service.

-20%
Plus

Exclusive Premium Retreat Offer

Casa Viandante Badia Passignan

Premium subscribers get 20% off for a luxurious getaway. Revel in exclusivity with our stunning views and elegant accommodations.

-10%

Tuscan Taste & Stay Special

Hotel Ristorante TOSCANA

Enjoy a 10% discount on cozy rooms, a delicious breakfast buffet and an exquisite dinner. Offer valid for stays with breakfast buffet and dinner at the à la carte restaurant.

-5%

Villa Bobolino 5% Off Getaway

Villa Bobolino

Enjoy 5% off your stay at Villa Bobolino, complete with a private bathroom, access to a fully equipped kitchen, and relaxation in our lush garden and private pool.

Shops· 12 offers

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-10%
Plus

Premium Artisan Access

MIO Store FIRENZE

Exclusive to Premium subscribers, receive 10% off our curated collection. Elevate your style with authentic pieces while enjoying significant savings.

-20%
Plus

Premium Exclusive: 20% Off Wine Experiences

Dreolino

Premium subscribers enjoy an exclusive 20% discount on all cellar tours and wine purchases.

-15%
Plus

Giornate Speciali: 15% di Sconto nei Giorni Feriali

Dreolino

Goditi un 15% di sconto su tutte le visite in cantina effettuate durante la settimana.

-10%

Bitter included

I'Desìo

Each menu will include a complimentary liqueur produced by us using traditional methods

-10%

Discover Tuscan countryside by e-bike

Florence by bike

An e-bike is a practical tool for navigating the diverse Tuscan landscape, making the region’s steep inclines much easier to manage. The motor assistance allows you to steadily climb through dense olive groves and reach high ridges that overlook vast patches of vineyards and geometric sunflower fields. This efficiency makes it possible to visit several hilltop villages and remote farmhouse estates in a single trip without the physical strain usually required by the undulating terrain. E-bikes have a rack and an average range of 70/80 km on our hills. A chain lock, helmet, panniers, a small pump, and a repair kit are all included in the rental price.

Services· 65 offers

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-40%

Florence: Accademia Gallery Entry Ticket with Audio Guide

italypasstours

Apply now to get a flat 40% discount on the Accademia Gallery entry ticket with optional audio guide.

-20%
Plus

Exclusive 20% Off All Rome Tours (PLUS Members Only)

Trip in Art SRLS

Enjoy an exclusive 20% discount on all Trip in Art small-group tours in Rome, reserved only for Tourist PLUS members. Discover the Colosseum, Vatican Museums, Roman Forum, and the city’s hidden gems with our licensed professional guides. Every experience is crafted to be informative, immersive, and stress-free, with a maximum of 18 guests per group to ensure premium quality. The PLUS discount applies to all new bookings made on our website using the dedicated promo code. Not valid for private tours, external ticket services, or add-ons.

-15%
Plus

Surprise Proposal Photoshoot in Rome, Beautifully Told – 15% Off

Proposal and family photographer

Book a 90 min authentic surprise proposal photoshoot and you'll get: 40 high resolution edited photos 3/4 suggestive locations 4 day delivery a short video of the proposal moment A proposal lasts only a few moments, but the emotions live forever. I’ll be there to discreetly capture the surprise, the emotion, the yes, and the first embrace—without interrupting the moment or making it feel staged. From planning support to the final images, everything is designed to let you fully live the experience while I quietly turn it into a visual story you’ll treasure for a lifetime.

-20%
Plus

Exclusive Premium: 20% Off Private Photo Sessions

Rohs Florence Photographer

Enjoy 20% off private photo sessions in Florence, available exclusively to Premium subscribers. Select your favorite location among Piazzale Michelangelo, the Duomo, Ponte Vecchio and the Uffizi Gallery. Your experience includes 25 professionally edited high-resolution photos.

-10%

DRAWING / PAINTING LESSONS

Istituto Galilei

Have you ever dreamt of attending drawing and painting courses under the direct guidance of your personal teacher? Our drawing and painting courses give you this opportunity. We offer one-to-one and small group art courses (with 3-4 participants) which are held by experienced artists.

eSIM & WiFi· 20 offers

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-30%
Plus

Exclusive Premium Subscriber Savings

trip4voyager

Premium subscribers save 30% on global eSIMs. Unlock unparalleled savings and connectivity wherever you go as a valued member of trip4voyager.

-15%

Worldwide Connectivity Offer

trip4voyager

Get 15% off your global eSIM purchase. Enjoy seamless international connectivity on your travels with trip4voyager.

Free

Free 1GB Global Data!

Eskimo Travel

Redeem complimentary 1GB Global Data worth USD7! Terms and Conditions: • Gift code can only be redeemed by new Eskimo users. • Valid until 15/10/2026

-25%
Plus

Exclusive discount for PLUS users for all Data Plans and Topups - multi use

eSIMCrew

Tourist customers will receive 25% off ALL Data Plans in our eSIMCrew App. We have over 850 networks in 180 countries offering high quality Data connections with 2-3 networks in most countries. The eSIMCrew App is super easy to use and has one touch Topup in the App. eSIM is one touch easy install

-25%

Gohub Global Explorer Discount

Gohub eSIM

Enjoy 25% off on your eSIM purchase. Connect globally with high-speed data and focus more on your travel experience.